SquareSpace | Best Ways To Improve & Optimize SEO

This is an article I paid to have written. I bought this for the purpose of another post you can find here. I believe in the value of transparency so I wanted you the reader to know. 

It is imperative that your website is noticed. Otherwise, all the time you spend on building your Squarespace website will be in vain. These SEO tips for your Squarespace website will help you jump start your web presence and increase your online visibility.

Before you declare your web presence through applying SEO practices like backlinks building and posting on social media, you need to cover the basics. If your website is a “home,” you need to make sure it’s up to speed before inviting guests, correct? Here are the best five tips for cementing your Squarespace website with sensible SEO.


1. Defining an Audience

Start with making it personal, by making at about the audience you target. Create several profiles for your visitors; these could be based on people you’ve already interacted with in the past, or simply the “type” of people you want to visit your website.

Peering into the minds of your visitors will not only help you create content that appeals to them, but will help you immensely with coming up with the kind of keywords they will probably use to find you. That’s a huge statement, so let’s simplify it a bit. Think of your content as answers to questions. What questions (keywords) your visitors would use to find your website? That’s what it means to “make it personal.”

The more you can “zoom in,” the more you can have a clear vision of how to define an audience.

2. Analyzing the Competition

Many websites will pay large sums of money to appear on the first page. However, as the Iron Chancellor once noted: “Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.” What? In this case, you will learn from the success of others. Search for your keywords on your favorite search engines and see what you can learn from the top ranking webpages.

If they are ranking on the first page, they must be doing something right, right? You can learn how they optimize their page, and then outrank them. If you’re using Google Chrome, you can “view page source.” [Ctrl+U] now you can see the exact keywords, Meta tags, headlines, etc. Therefore, you can create a more useful page that will tank on top of your competition.

Answering left out questions, providing more details, covering more ground all can help you to appear on the first page.

3. Optimizing Pages for SEO

In the olden days of SEO, websites would gather all the keywords, stuff them on the pages and “call it a day.” That’s no longer the case. Today, original writing is what counts. Using the same keyword repeatedly won’t get you anywhere near the first page.

Here is what you can do:

Include the keyword ONCE in the title, <h2> and <h3> tags, page descriptions. Avoid the automatically generated URL, and make sure it includes the keyword. Don’t use more than one <h1> tag in your content and as many <h2> and <h3> tags as you need.

Let’s say you’re writing an article about “cryptocurrency.” Instead of adding the keywords over and over, focus on those words related to the “niche.” Such as “Bitcoin,” “digital currency,” “encryption,” “currency,” and “banks.” Again, it is something you can glean from the top ranking pages.

4. Utilizing Images

Squarespace websites are highly visual, yet many webmasters will forego optimizing the images altogether. Remember that search engines images results is a decent source of traffic. Therefore, even when you are not on the first page, the potential of showing up on the Images search results is better than nothing. Your images should have a small size so they can load fast, which makes your website user-friendly. Furthermore, Images present a superb opportunity to include your keyword in the “Alt Text” field, more exposure! It is important because it helps search engines put the image within the context of your content. It’s worth noting that at the most basic level; search engines can only read your page in text format, so if you include photos or videos make sure to describe them accurately.

5. Creating value

Don’t copy and paste content from the high-ranking pages, or anywhere else for that matter. Create content that is unique, original, and fresh. Easier said than done? Search engines hate to repeat themselves, and they will “punish” you for doing it. Creating new content and posting regularly is a sure way to move up the rankings, but copy-paste will drag you down and down. However, there are many ways to post other content from other websites without being punished; one of them is using “no-follow” tags. It signals to search engines that you don’t want them to index the given page.

When auditing your Squarespace website, there are many strategies and tactics to implement. However, the above tips are more than enough to get you started on your journey to the First Page.

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